TranslateScope of a Tourism Destination
- A destination can range from a dedicated tourism zone to a large country. It can start as small as a special purpose zone with a clearly articulated single tourism offering, such as Disneyland.
- It can expand to a geographically well-defined city with one or many offerings, such as New York City.
- It can be a loosely defined region with multiple offerings, like Tuscany, or a large country with a diversified portfolio of tourism products, such as Saudi Arabia.
How to Build a Thriving Destination?
A destination requires several building blocks to be successful, which are:
