Upon prioritizing the key source markets, it is crucial to conduct a traveler assessment. We will take the example of the United States. This case study outlines the source market identification process and an action plan for marketing Saudi Arabia as a premier travel destination.

By following these steps, we can apply the method to out tourism market analysis:

  1. Assessing Market Size
  2. Demographic Breakdown
  3. Evaluating Purchasing Power
  4. Understanding Product Preferences
  5. Analyzing Advance Booking Behavior
  6. Identifying Preferred Booking Channels
Source: IPSOS, Euromonitor, World Bank, IMF, Desk Research, Team Analysis