Overview

Retail travel agents connect with travelers through offline channels like stores and call centers, relying on traditional distribution with low-tech infrastructure. They offer diverse products, mixing static and dynamic content, and prioritize packages for higher margins. However, the industry remains highly fragmented.  

The following image will provide additional insights into how retail travel agents operate

With an estimated 900,000 retail travel agents worldwide, As shown in the chart their presence aligns with global population distribution, with Asia leading in numbers. Various travel agency networks and independent businesses operate alongside each other, contributing to a diverse and competitive market.