Initiate Contact With Trade Partners

After pinpointing key trade partners and gaining insight into their operations, a strategic next step is to connect through global tourism events. However, not all travel and tourism events are suitable for Saudi Arabia’s goals. 

The Saudi tourism ecosystem must prioritize events that cater to a worldwide audience, such as ITB Berlin, ensuring exposure to multinational stakeholders. While some events primarily target regional audiences, our focus should remain on those open to global suppliers