Key Technologies That Improve Visitor Experience

Suppliers are leveraging emerging technologies to improve efficiency and visitor experience.

• Firstly: Virtual Reality & Augmented Reality
  Firstly, there is a rise in virtual and augmented reality. Suppliers provide immersive travel experiences before arrival. Virtual reality tours of hotels, resorts and attractions or increase further augmented reality applications contextualize information at destinations such as experiential museum tours.
• Secondly: Mobile Apps & Self-Service Kiosks
  Secondly, mobile applications and self-service kiosks are becoming the industry standard. Self-service options for booking flights, hotels and tours have reached a high penetration. These kiosks have enabled seamless check-in and checkout experiences, with minimum need to wait in lines for staff assistance. Moreover, mobile applications or creating personalized recommendations, requests and giving notifications of useful information.
• Thirdly: Artificial Intelligence
  Thirdly, artificial intelligence is booming. Experiences are being personalized with chat-bots and AI-based recommendation engines. Customer service is enhanced through the use of AI-powered virtual assistants .In addition, machine learning is being leveraged to identify travel patterns and trends.
• Fourthly: Contactless Technology
  Fourthly, contactless technology has been catalyzed by Covid. This reduces the risk of spreading diseases. An example is electronic boarding passes to reduce physical contact at airports, and smart wristbands for keyless entry and cashless payments. Although this was driven by health and safety during the pandemic, this has significantly impacted sustainability by eliminating the need for paper and plastic.
• Fifthly: Internet of Things
  Lastly, the Internet of Things is on the rise. Governments are creating smart destinations with real-time monitoring and management. This is also being used to reduce energy consumption for a more sustainable industry.

Furthermore, it enables personalized recommendations based on real-time data analytics.

Key Initiatives For Suppliers To Reduce Dependence On Assembly Companies

Suppliers are disintermediating aggregators through five key initiatives, which are:

Firstly: Direct Online Marketing

Secondly: Loyalty Programs

Thirdly: Brand Building

Fourthly: Personalization

Fifthly: Partnerships and Alliances

Source: Desk Search, Team Analysis

Conclusion