There are pros and cons to building the package by booking individual products and having them selected and sold by travel agents.

• Flexibility: Flexibility is high and customizable when built by travelers, but only low to medium, depending on whether it is static or dynamic, when sold by travel agents.
• Affordability: Travelers can isolate the cheapest suppliers to create an affordable bundle, while travel agent packages are often cheaper for popular destinations due to scale, but can be more expensive otherwise.
• Location Options: Travelers have abundant location options for all destinations,
  while travel agents offer abundant options for popular tourist destinations, but fewer options for others.
• Duration: Traveler-built trips are effective for non-traditional durations (e.g., >7 days),
  whereas travel agent packages typically fall in the 3-7 day range, aligning with standard vacation norms.
• Support: Travelers must coordinate independently with suppliers for dispute resolution, but travel agents offer support services and liaise with suppliers on behalf of the traveler.
• Convenience: Building a trip independently is inconvenient and time-consuming due to coordinating with all suppliers, while travel agent packages are highly convenient as all processing is handled by the agent.