Saudi Tourism Ecosystem

In this lesson, you will understand Vision 2030, the National Tourism Strategy, and the various entity types operating within the sector. Additionally, you will explore tourism’s impact on the country’s GDP and how to align strategies with national goals for better collaboration.

In this lesson, you will learn how to build a destination value proposition, including setting a clear vision, defining competitive advantages and offerings, communicating the value proposition, and developing products that align with it.

In this lesson, you will learn the roles of different entities in measuring and enhancing the visitor experience, the key success factors for delivering an exceptional experience, and the shared key performance indicators used.