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Service Excellence in Saudi Arabian Tourism

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Course Information

Information

Lessons 3

Topics 9

Quizzes 1

Language English

Duration 90 to 120 minutes

Earn upon completion Points

Category

Introduction to Service Design

Last Update : 22/06/2026

Great visitor experiences don’t happen by accident—they are intentionally designed.In this lesson, you’ll explore the core principles of service design, learn how to understand visitor needs, and discover how combining structure with service leads to excellence in tourism.

Introduction to Service Design

0/0 Topics

Great visitor experiences don’t happen by accident—they are intentionally designed.In this lesson, you’ll explore the core principles of service design, learn how to understand visitor needs, and discover how combining structure with service leads to excellence in tourism.

Lesson Content

Service Design and Customer Experience
Understanding Visitor Needs and Creating Visitor Stories
Balancing Visitor Needs with Business KPIs

This course equips you with the knowledge and tools to deliver world-class tourism experiences that reflect Saudi Arabia’s Vision 2030. You will explore the difference between service design and customer service, and learn how both work together to create seamless, engaging visitor journeys. The course also introduces strategies for mapping and improving the visitor experience, integrating digital innovations, applying Hafawa principles, and balancing service quality with business goals. Through real-world examples and practical frameworks, you will gain the skills to design culturally authentic and customer-focused tourism services.

Last Update : 22/06/2026

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This course belongs to the below learning paths

90155 Minutes

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3 Courses

Designing Itineraries & Promoting Tourism Products

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