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Service Excellence in Saudi Arabian Tourism
Course Information
Information
Lessons
3
Topics
9
Quizzes
1
Language
English
Duration
90 to 120 minutes
Earn upon completion
Points
Category
This course equips you with the knowledge and tools to deliver world-class tourism experiences that reflect Saudi Arabia’s Vision 2030. You will explore the difference between service design and customer service, and learn how both work together to create seamless, engaging visitor journeys. The course also introduces strategies for mapping and improving the visitor experience, integrating digital innovations, applying Hafawa principles, and balancing service quality with business goals. Through real-world examples and practical frameworks, you will gain the skills to design culturally authentic and customer-focused tourism services.
Last Update : 02/09/2025
By the end of this course, You will be able to:
- Define service design and distinguish it from customer service within the tourism context.
- Analyze the visitor journey to identify key touchpoints, service gaps, and areas for improvement.
- Design a service blueprint that connects front-stage experiences with backstage operations.
- Apply digital tools and Hafawa principles to deliver personalized and culturally immersive services.
- Evaluate service performance using customer satisfaction metrics and align it with business goals.
Complete this course to earn points and work towards earning a badge.
This course belongs to the below learning paths
